As more and more individuals look to social media influencers to answer their personal questions, financial services companies need to develop partnerships with these creators if they want to acquire…
Read MoreAs more and more individuals look to social media influencers to answer their personal questions, financial services companies need to develop partnerships with these creators if they want to acquire…
Read MoreThe AI revolution means your company website needs to be optimized for both LLMs and humans. This is how ChatGPT and Claude find your content while site visitors get the…
Read More5 Ways to Improve Your Hotel’s Visibility on the Google Travel Platform. Understanding how different hotel marketing elements work together on Google Travel. Best use of Google Travel for hotels….
Read MoreReputation management is crucial to inbound for estate planning law firms. How can a firm use it to drive future leads? By Erik Garcia Marketing Specialist, Screenfire Media A couple…
Read MoreWhat Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…
Read MoreCan a B2B tech company really treat a software review site as a customer acquisition channel? Do companies really view software review sites before making a purchase? Of course, absolutely…
Read MoreMarketing budgets usually only move when things look urgent. How to focus on the right things with a marketing budget. By Max Porter Digital Marketing Director, Screenfire Media Most marketing…
Read MoreDoes content marketing always have to be serious? Can a company do content marketing and brand building at once? The answer is yes. By Erik Garcia Marketing Specialist, Screenfire A…
Read MoreIn hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…
Read MoreWhy great ad copy wins: emotion over information. How top brands sell identity instead of features. What makes customers feel, act, and buy? By Marc Zasada Managing Director, Screenfire Media…
Read More
