Search Engine Optimization (SEO) is a constant war that requires:
Unrelenting persistence, deep research, custom strategies, technical superiority, and close coordination with PPC and other SEM.
Our SEO services take you higher on Google Search and make you stand out from the crowd.
We deliver comprehensive digital warfare with a backend delivery team of 40+ highly-skilled SEO warriors working daily with hundreds of websites to analyze and implement SEO analysis, backlink creation, Google goal optimization, coordination with Digital Marketing and SEM, along with all the other complex components of an effective online strategy.
Our backend team has won numerous, ongoing awards and recognition from Inc. Magazine, Clutch, Global Search Awards, Search Engine Land, and San Francisco Fast 100.
If you’re new to the concept, SEO stands for search engine optimization. This is the process of increasing your website’s organic traffic by making your site easier for your target audience to find through searching on relevant terms.
It’s also about convincing Google and others that your site is “authoritative” in your realm and deserves to be cited when someone searches for a related term.
Effective, professionally-implemented SEO will:
Relevant is the operative word here. Mere website traffic is not the only goal: you want to target and funnel people interested in learning more about the services or products you provide to your site.
SEO is not a one-off optimization. It requires ongoing competitive research, website tracking and analytics, A/B testing of terms, backlink creation, and content creation to maintain relevance and importance in the eyes of search engines. In short, it’s an every day battle requiring dedicated expertise.
A campaign without clear goals will lack the power to propel a website to the top spots in search results. Our SEO Strategy & Analytics services combine everything from competitor drilldowns to strategic goal setting and Google Analytics set up, to long-term goal tracking and adjustment. Award-winning experts provide the strategy and deliver results.
We deliver a complete strategy and state-of-the-art analytics.
Keyword research is at the heart of every campaign. It drives the strategy for page prioritization and the allocation of campaign resources across both SEO and SEM. This discipline covers everything from identifying core keyword themes to expanding topical authority. Ongoing keyword research builds momentum for winning campaigns.
Our backend team delivers a constantly-updated, confidential library of keywords, competitor keyword analysis, optimization action items, and more.
Unlike other SEO marketing firms, we always begin an audit with extensive keyword research. Why? A research-informed audit is laser-focused on the goals of a specific SEO campaign. This service category includes everything from a 200+ point technical audit to backlink analysis and international SEO.
We deliver complete instructions for upgrades to your website that target specific major opportunities.
Sometimes called “on-site” services, this discipline covers all search optimizations implemented directly on website pages. This type of SEO includes meta tag optimizations, conversion rate improvement, and featured snippet optimization.
We deliver all the data needed by content creators and website managers for optimization.
If SEO is the vehicle that drives organic traffic, then SEO content is the fuel. This type of content is distinct from your broader content marketing activities.
We deliver targeted SEO content creation, enrichment for existing content, and strategic briefs for future content by our writers or yours.
Also referred to as “off-site” SEO, this category includes activities to improve search performance that aren’t implemented on a site itself.
Deliverables include monthly link building, Google Business optimization, and more.
Our monthly reports, delivered as PDFs and in monthly status calls with our experts, track website traffic over time, Google rank movement across hundreds of keywords, backlink status, website audit issues, and other agreed KPIs.
We also offer a real-time SEO KPIs tracking portal to our clients.
Contact us to learn more about Screenfire SEO, along with all of our comprehensive, integrated services.