Not facts, but personal connection is driving the new world of marketing. By Marc Zasada Managing Director, Screenfire Why isn’t your marketing working the way it used to? Maybe you’re…
Read MoreNot facts, but personal connection is driving the new world of marketing. By Marc Zasada Managing Director, Screenfire Why isn’t your marketing working the way it used to? Maybe you’re…
Read MoreEvery day internet users spend 1.5-2 hours watching videos. For estate planning law firms, having a video presence on platforms is necessary to attract and acquire future leads and clients…
Read MoreExpanded leadership team brings decades of experience across independent hotels, resorts, destinations, attractions, and global hospitality brands. For Official Press Release: Click Here LOS ANGELES, Calif. — August 11, 2026…
Read MoreHow honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities? By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…
Read MoreYour marketing strategy isn’t failing. It’s just never getting off the ground. The most expensive marketing mistake isn’t a bad idea — it’s a good one that never launches because…
Read MoreEvery marketing channel has a job. Great hotel marketing happens when every channel does its job well. Social has a unique and different role to play than other channels, including…
Read MoreThe world of estate planning, probate real estate, and related fields runs mostly on referrals, but is built on client trust. An outdated website with issues like broken contact forms…
Read MoreFive mobile mistakes that cost hotels direct bookings. How should hotels optimize websites for phones? By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Your hotel website may look great…
Read MoreAI can help automate many parts of marketing tactics and strategies, but real personalization isn’t one of them. If your B2B tech company is heavy on cold email and ABM…
Read MoreShould you surprise people with marketing images? Is a novel image a good idea? How do you play against expectations? By Marc Zasada Managing Director, Screenfire Media Is your marketing…
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