What Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…
Read MoreWhat Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…
Read MoreCan a B2B tech company really treat a software review site as a customer acquisition channel? Do companies really view software review sites before making a purchase? Of course, absolutely…
Read MoreMarketing budgets usually only move when things look urgent. How to focus on the right things with a marketing budget. By Max Porter Digital Marketing Director, Screenfire Media Most marketing…
Read MoreDoes content marketing always have to be serious? Can a company do content marketing and brand building at once? The answer is yes. By Erik Garcia Marketing Specialist, Screenfire A…
Read MoreIn hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…
Read MoreWhy great ad copy wins: emotion over information. How top brands sell identity instead of features. What makes customers feel, act, and buy? By Marc Zasada Managing Director, Screenfire Media…
Read MoreWhat mistakes do tech firms make on B2B ad landing pages? What rules define a good B2B landing page? Should a landing page have more than one CTA? By Erik…
Read MoreSix ways to bring the destination into your hotel marketing. Hotel marketing tips. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Most hotel marketing ignores the destination or…
Read MoreYour hotel website isn’t a brochure; it’s a booking engine. Never forget to optimize for bookings. Create a guest journey that leads to room nights! By Kathleen Kubota, Director of…
Read MoreHow can you tap in the audience that another company has already created? How can you spend less and leverage more in marketing? Make a strategic shift in marketing energy….
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