Hotel Marketing Fundamentals

Your hotel is great, so why isn’t your booking pace? Getting the hotel marketing fundamentals right can make a meaningful difference in demand. By Kathleen Kubota, Director of Screenfire Hospitality…

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Why Most Agency Marketing Misses the Catch

The human brain functions on alertness clues. Marketing agencies have to remember the simple math of problems and desires. By Marc Zasada Managing Director, Screenfire Media If you’re buying agency…

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