How honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities? By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…
Read MoreHow honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities? By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…
Read MoreYour marketing strategy isn’t failing. It’s just never getting off the ground. The most expensive marketing mistake isn’t a bad idea — it’s a good one that never launches because…
Read MoreEvery marketing channel has a job. Great hotel marketing happens when every channel does its job well. Social has a unique and different role to play than other channels, including…
Read MoreThe world of estate planning, probate real estate, and related fields runs mostly on referrals, but is built on client trust. An outdated website with issues like broken contact forms…
Read MoreFive mobile mistakes that cost hotels direct bookings. How should hotels optimize websites for phones? By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Your hotel website may look great…
Read MoreAI can help automate many parts of marketing tactics and strategies, but real personalization isn’t one of them. If your B2B tech company is heavy on cold email and ABM…
Read MoreShould you surprise people with marketing images? Is a novel image a good idea? How do you play against expectations? By Marc Zasada Managing Director, Screenfire Media Is your marketing…
Read MoreAs more and more individuals look to social media influencers to answer their personal questions, financial services companies need to develop partnerships with these creators if they want to acquire…
Read MoreThe AI revolution means your company website needs to be optimized for both LLMs and humans. This is how ChatGPT and Claude find your content while site visitors get the…
Read More5 Ways to Improve Your Hotel’s Visibility on the Google Travel Platform. Understanding how different hotel marketing elements work together on Google Travel. Best use of Google Travel for hotels….
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