AI can help automate many parts of marketing tactics and strategies, but real personalization isn’t one of them. If your B2B tech company is heavy on cold email and ABM…
Read MoreAI can help automate many parts of marketing tactics and strategies, but real personalization isn’t one of them. If your B2B tech company is heavy on cold email and ABM…
Read MoreShould you surprise people with marketing images? Is a novel image a good idea? How do you play against expectations? By Marc Zasada Managing Director, Screenfire Media Is your marketing…
Read MoreAs more and more individuals look to social media influencers to answer their personal questions, financial services companies need to develop partnerships with these creators if they want to acquire…
Read MoreThe AI revolution means your company website needs to be optimized for both LLMs and humans. This is how ChatGPT and Claude find your content while site visitors get the…
Read More5 Ways to Improve Your Hotel’s Visibility on the Google Travel Platform. Understanding how different hotel marketing elements work together on Google Travel. Best use of Google Travel for hotels….
Read MoreReputation management is crucial to inbound for estate planning law firms. How can a firm use it to drive future leads? By Erik Garcia Marketing Specialist, Screenfire Media A couple…
Read MoreWhat Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…
Read MoreCan a B2B tech company really treat a software review site as a customer acquisition channel? Do companies really view software review sites before making a purchase? Of course, absolutely…
Read MoreMarketing budgets usually only move when things look urgent. How to focus on the right things with a marketing budget. By Max Porter Digital Marketing Director, Screenfire Media Most marketing…
Read MoreDoes content marketing always have to be serious? Can a company do content marketing and brand building at once? The answer is yes. By Erik Garcia Marketing Specialist, Screenfire A…
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