Screenfire has played a critical role in the media launches of billion-dollar, U.S. public companies. We do not act as a PR agency, we serve as your interface to world-class agencies with global reach.
We oversee messaging, coordinate PR with other marketing efforts, and work closely with your executive team to ensure that branding remains tight, messaging remains crisp, and regulatory standards are followed.
Often, our clients are already engaged with PR Agencies, and we join them in true team partnership. If not, we will bring in one of our vetted agencies.
Screenfire has deep experience with localization and transcreation for world markets. Our principal, Marc Zasada, served as editorial director at the world’s leading localization firm, Lionbridge Technologies, where he oversaw up to 500 editors in 25 countries for MSN.com, oversaw Microsoft OEM messaging in 7 languages, and worked with thousands of Microsoft software partners across the globe.
Our leadership has worked in branding & marketing within the Americas, China, Europe, Canada, the Caribbean, and the Middle East.
We deliver in English and Spanish using our own resources, but partner with leading localization companies and strictly oversee their work, including arranging for in-country review by qualified editors.