Expanded leadership team brings decades of experience across independent hotels, resorts, destinations, attractions, and global hospitality brands. For Official Press Release: Click Here LOS ANGELES, Calif. — August 11, 2026…

How honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities?   By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…

Your marketing strategy isn’t failing. It’s just never getting off the ground. The most expensive marketing mistake isn’t a bad idea — it’s a good one that never launches because…

Every marketing channel has a job. Great hotel marketing happens when every channel does its job well. Social has a unique and different role to play than other channels, including…

The world of estate planning, probate real estate, and related fields runs mostly on referrals, but is built on client trust. An outdated website with issues like broken contact forms…

Five mobile mistakes that cost hotels direct bookings. How should hotels optimize websites for phones? By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Your hotel website may look great…

AI can help automate many parts of marketing tactics and strategies, but real personalization isn’t one of them. If your B2B tech company is heavy on cold email and ABM…

Should you surprise people with marketing images? Is a novel image a good idea? How do you play against expectations? By Marc Zasada Managing Director, Screenfire Media Is your marketing…

As more and more individuals look to social media influencers to answer their personal questions, financial services companies need to develop partnerships with these creators if they want to acquire…

The AI revolution means your company website needs to be optimized for both LLMs and humans. This is how ChatGPT and Claude find your content while site visitors get the…

5 Ways to Improve Your Hotel’s Visibility on the Google Travel Platform. Understanding how different hotel marketing elements work together on Google Travel. Best use of Google Travel for hotels….

Reputation management is crucial to inbound for estate planning law firms. How can a firm use it to drive future leads? By Erik Garcia Marketing Specialist, Screenfire Media A couple…

What Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…

Can a B2B tech company really treat a software review site as a customer acquisition channel? Do companies really view software review sites before making a purchase? Of course, absolutely…

Marketing budgets usually only move when things look urgent. How to focus on the right things with a marketing budget. By Max Porter Digital Marketing Director, Screenfire Media Most marketing…

Does content marketing always have to be serious? Can a company do content marketing and brand building at once? The answer is yes. By Erik Garcia Marketing Specialist, Screenfire A…

In hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…

Why great ad copy wins: emotion over information. How top brands sell identity instead of features. What makes customers feel, act, and buy? By Marc Zasada Managing Director, Screenfire Media…

What mistakes do tech firms make on B2B ad landing pages? What rules define a good B2B landing page? Should a landing page have more than one CTA? By Erik…

Six ways to bring the destination into your hotel marketing. Hotel marketing tips. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Most hotel marketing ignores the destination or…

Your hotel website isn’t a brochure; it’s a booking engine. Never forget to optimize for bookings. Create a guest journey that leads to room nights! By Kathleen Kubota, Director of…

How can you tap in the audience that another company has already created? How can you spend less and leverage more in marketing? Make a strategic shift in marketing energy….

By Erik Garcia, Screenfire Media An estate wealth advisory firm we used to work with was heavily invested in email marketing. They sent emails like a machine. Every Wednesday at…

If you’re looking to grow revenue, the solution may be hiding in your hospitality marketing. These five areas are a great place to start. By Kathleen Kubota Director of Integrated…