From law firms to asset managers to investment funds, we help drive qualified, high-quality leads with authoritative websites, state-of-the-art digital marketing, and world-class search engine optimization. Our extended teams have worked with small to mid-size firms, or divisions of larger firms, including:
Learn more about our services to law firms, estate planning+ firms, and the financial industry.
Our team members have broad experience in B2B technology marketing, and have provided services to a range of companies from “small & innovative” to “large & market-leading,” including:
You can see some project details below, or learn more about our B2B Technology marketing services here.
Screenfire® founder Marc Zasada helped create more than 35 programs for Microsoft over the course of 20 years, including the large scale industry joint marketing programs Certified for Microsoft Windows, Certified for Microsoft Surface, Microsoft SQL Ready, Certified for Windows Server, and many others. He established significant communications and marketing teams on behalf of Microsoft Marketing, MSN and other product divisions. Details on request.
For three years, Screenfire founder Marc Zasada served as Sr. Marketing Director for the Dell EMC Content Division Partner Program of Dell Computer as administered by Lionbridge. This included creation of blogs, tweets, web infomercials, enterprise customer-facing video, product catalog content, whitepapers, datasheets, original graphics and trade show materials. Details on request.
Lionbridge is one of the world’s largest content companies, and the world’s largest translation/transcreation agency. Screenfire founder Marc Zasada served as Solution Architect, Editorial Services at Lionbridge, where he supported Lionbridge Marketing and Lionbridge clients, largely in the high-tech industry. At times, Marc oversaw more than 500 journalists in 28 languages.
Screenfire founder Marc Zasada helped design the Certified for ATT Wireless logo/joint marketing program for software products on behalf of ATT.
Screenfire founder Marc Zasada helped create the Panasonic Communications Developer Certification Program and its related content.
When you think about it, Mastercard is just as much a technology provider as a financial services company. Our team helped plan the rollout of a broad-scale industry brand and technical consistency program for point-of-sale (POS) technology developers implementing Mastercard standards.
Screenfire team members have worked with some extraordinary names in hospitality, theme parks, museums, and entertainment. The work has included story branding, outdoor marketing, website development, themed character and “lore” development, customer research, online community development, and much more. Some examples:
Learn more about our destination marketing & advisory for independents, and take a look at some examples below:
Our team developed comprehensive marketing materials for the in-country sales team including digital brochure, multiple pitch decks all in English and Mandarin. Developed concept for Corporate Partnership Presentation Showcase and served as a producer working with in-country CGI company and Universal Creative and Brand teams to deliver the immersive video experience and sizzle video.
Our team produced corporate marketing partnership sales materials including digital brochure, customized pitch decks, and thought starters for potential brand integrations. Our team took part in discussions on creation of an in-park/in-hotel research lab for product lines.
For the casino & water park resort at Atlantis Bahamas, our team conducted new program development research that included both online research and in-resort qualitative interviews. This work yielded strategic insight into guests’ perceptions, to refine and optimize the guest experience. In association with StrataVerve.
Our team designed and executed a multi-phased branding study to reposition this national treasure and the only WWII battlefield on US soil. The work resulted in a full repositioning and naming to distinguish the museum from all the other aviation museums by celebrating its authentic story that connected with visitors. The new brand positioning showcases how “aviation rose out of the ashes to inspire America’s hopes through innovation and determination to fight back.” In association with StrataVerve.
Our team repositioned Katmandu Park, Mallorca Spain in tandem with its JV with Meliá Hotels International. Oversaw brand development for Katmandu Park and Sol Katmandu Park & Resort. Oversaw development of Brand Marketing assets and marketing communications to establish the brand. Led integrated baseline research study for Katmandu Park Mallorca to establish awareness and perceptions to inform brand vision and growth plan for rollout (Spain, UK.) In addtion, Screenfire® Media assisted in core character development, brand & IP development and partner communications for Katmandu® Group, including its Katmandu theme parks and transmedia efforts. Driving intellectual property development forward has been a key part of taking the Katmandu brand to the global stage. Katmandu is now part of Falcon’s Beyond Global, LLC.
Our team produced corporate marketing partnership sales materials including digital brochure, customized pitch decks, and thought starters for 30+ prospects for potential brand integrations. This work was done pre-launch to secure partnerships that included both cash and experiential brand integration inside the park.
Our team designed and conducted multiple consumer research efforts to better understand visitors and potential visitors to this major international island destination and its marketing. Moderated multi-city focus groups to inform strategic planning and creative development to drive website traffic and ultimately visitation. Work resulted in a new messaging strategy to appeal to unique needs by segment. In association with StrataVerve.
Our team conducted brand positioning studies for the for the luxury resort, water park, & casino, at this new destination in Nassau, Bahamas. The work helped to size the market and crystallize emotional drivers of potential visitors to the destination prior to launch. In association with StrataVerve.
Screenfire Media has assisted Falcon’s Beyond Global, LLC with brand strategy, brand story & IP development, corporate communications, and marketing content. Falcon’s Beyond™ is a top-tier experiential entertainment development enterprise that brings its own proprietary and partner IPs to global markets through owned and operated theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing, and beyond. The company has worked on projects in 39 countries around the world and has won numerous design awards.
For six years, Screenfire Creative Director Max Porter helped drive fan communications among the thousands of Kickstarter backers and investors who contributed more than US $7 million to the development of the triple-A MMORPG, Camelot Unchained. The team created video blogs, newsletters, and mythological lore to support the game and its later offshoot, Final Stand: Ragnarok.
Our team conducted a baseline primary quantitative/qualitative study to determine attributes that were most important to guests and mapped findings to existing guest satisfaction data to develop a highly actionable gap analysis. Findings resulted in a strategic method for the client to focus resources where importance was high and performance showed opportunity for incremental improvement. Video clips of guest interviews helped to bring quantitative findings to life—letting the guests’ voices be heard. In association with StrataVerve.
Hello! is a leading national Destination Management Company that creates and executes dynamic events for brands and meeting planners across the country. In association with StrataVerve, our team designed a study that leveraged internal stakeholder insights from leadership and 200+ employees to reveal key areas of opportunity for brand differentiation. The work informed development of a brand refresh from the inside out, driven from the strength of the company culture, values, approach, and its most important assets—its team.
DFC is a market leader and one of the largest U.S. manufacturers of residential and commercial faucets. Working with StrataVerve Research, our team developed a unique consumer insights platforms for new product testing and shopper insights. Work has resulted in a predictive model for sales results and “in the moment” consumer decision process insights.
Screenfire founder Marc Zasada has served as an independent producer/writer for KCRW-LA, one of the nation’s largest NPR stations. He was on the air for six years and created 240 shows as “The Urban Man,” capturing the zeitgeist of Los Angeles.
