DESTINATION & ENTERTAINMENT MARKETING
Screenfire team members have worked with some extraordinary names in hospitality, theme parks, museums, and entertainment. The work has included story branding, outdoor marketing, website development, themed character and “lore” development, customer research, online community development, and much more. Some examples:
Learn more about our destination marketing & advisory for independents, and take a look at some examples below:
UNIVERSAL BEIJING RESORT
Our team developed comprehensive marketing materials for the in-country sales team including digital brochure, multiple pitch decks all in English and Mandarin. Developed concept for Corporate Partnership Presentation Showcase and served as a producer working with in-country CGI company and Universal Creative and Brand teams to deliver the immersive video experience and sizzle video.
Our team produced corporate marketing partnership sales materials including digital brochure, customized pitch decks, and thought starters for potential brand integrations. Our team took part in discussions on creation of an in-park/in-hotel research lab for product lines.
For the casino & water park resort at Atlantis Bahamas, our team conducted new program development research that included both online research and in-resort qualitative interviews. This work yielded strategic insight into guests’ perceptions, to refine and optimize the guest experience. In association with StrataVerve.
PEARL HARBOR AVIATION MUSEUM
Our team designed and executed a multi-phased branding study to reposition this national treasure and the only WWII battlefield on US soil. The work resulted in a full repositioning and naming to distinguish the museum from all the other aviation museums by celebrating its authentic story that connected with visitors. The new brand positioning showcases how “aviation rose out of the ashes to inspire America’s hopes through innovation and determination to fight back.” In association with StrataVerve.
KATMANDU GROUP & THEME PARKS
Our team repositioned Katmandu Park, Mallorca Spain in tandem with its JV with Meliá Hotels International. Oversaw brand development for Katmandu Park and Sol Katmandu Park & Resort. Oversaw development of Brand Marketing assets and marketing communications to establish the brand. Led integrated baseline research study for Katmandu Park Mallorca to establish awareness and perceptions to inform brand vision and growth plan for rollout (Spain, UK.) In addtion, Screenfire® Media assisted in core character development, brand & IP development and partner communications for Katmandu® Group, including its Katmandu theme parks and transmedia efforts. Driving intellectual property development forward has been a key part of taking the Katmandu brand to the global stage. Katmandu is now part of Falcon’s Beyond Global, LLC.
DUBAI PARKS & RESORTS
Our team produced corporate marketing partnership sales materials including digital brochure, customized pitch decks, and thought starters for 30+ prospects for potential brand integrations. This work was done pre-launch to secure partnerships that included both cash and experiential brand integration inside the park.
NASSAU PARADISE ISLAND PROMOTIONS BOARD
Our team designed and conducted multiple consumer research efforts to better understand visitors and potential visitors to this major international island destination and its marketing. Moderated multi-city focus groups to inform strategic planning and creative development to drive website traffic and ultimately visitation. Work resulted in a new messaging strategy to appeal to unique needs by segment. In association with StrataVerve.
BAHA MAR RESORT
Our team conducted brand positioning studies for the for the luxury resort, water park, & casino, at this new destination in Nassau, Bahamas. The work helped to size the market and crystallize emotional drivers of potential visitors to the destination prior to launch. In association with StrataVerve.
FALCON’S BEYOND GLOBAL, LLC
Screenfire Media has assisted Falcon’s Beyond Global, LLC with brand strategy, brand story & IP development, corporate communications, and marketing content. Falcon’s Beyond™ is a top-tier experiential entertainment development enterprise that brings its own proprietary and partner IPs to global markets through owned and operated theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing, and beyond. The company has worked on projects in 39 countries around the world and has won numerous design awards.
CITY STATE ENTERTAINMENT
For six years, Screenfire Creative Director Max Porter helped drive fan communications among the thousands of Kickstarter backers and investors who contributed more than US $7 million to the development of the triple-A MMORPG, Camelot Unchained. The team created video blogs, newsletters, and mythological lore to support the game and its later offshoot, Final Stand: Ragnarok.
ORANGE LAKE RESORT
Our team conducted a baseline primary quantitative/qualitative study to determine attributes that were most important to guests and mapped findings to existing guest satisfaction data to develop a highly actionable gap analysis. Findings resulted in a strategic method for the client to focus resources where importance was high and performance showed opportunity for incremental improvement. Video clips of guest interviews helped to bring quantitative findings to life—letting the guests’ voices be heard. In association with StrataVerve.
Hello! is a leading national Destination Management Company that creates and executes dynamic events for brands and meeting planners across the country. In association with StrataVerve, our team designed a study that leveraged internal stakeholder insights from leadership and 200+ employees to reveal key areas of opportunity for brand differentiation. The work informed development of a brand refresh from the inside out, driven from the strength of the company culture, values, approach, and its most important assets—its team.