If your website isn’t converting the way it should, or OTAs are taking too much of your revenue, we can help. If your SEO and AIO isn’t showing up where guests search, or your brand isn’t differentiated enough to stand apart from the competition, we can help with that too.
The Screenfire Hospitality Group Leadership Team played key roles in the marketing of the famed Hotel del Coronado, Universal Orlando Resort, Baja Mar Bahamas, The Town & Country Resort, and the San Diego Tourism Authority, among others, while helping shape hospitality and destination brands around the world. We can bring that same experience and strategic insight to every client we partner with.
Kathleen Kubota (Sr. Director of Integrated Marketing) spent more than a decade with the San Diego Tourism Authority, directing brand and digital marketing, large-scale website and platform transformations, and global content strategies supporting the region’s visitor economy. She has also held senior marketing leadership roles at Town and Country Resort, the historic Hotel del Coronado in San Diego, and Miramonte Resort and Spa. In addition, she has provided strategic consulting for hospitality, real estate, technology, and retail clients. Kathleen is known for aligning brand storytelling with measurable business outcomes and for partnering closely with executive leadership, revenue teams, and agency partners to deliver data-driven, growth-focused marketing programs. She is a graduate of the University of Southern California’s Marshall School of Business and a Certified Hospitality Digital Marketer from HSMAI. Click to expand +
Jennifer Chap (Senior Brand Strategist) is an expert in the relationship between consumer and brand. She spent 10 years in leadership roles at Universal Orlando Resort, including VP Advertising & Research, VP Strategic Planning & Research for Universal Studios Florida, and VP Marketing for Universal’s Islands of Adventure. As co-founder of StrataVerve, she has also worked with clients including Bahia Mar luxury resort in the Bahamas, Sol Katmandu Park & Resort by Melia (Spain), Universal Beijing Resort, Pearl Harbor Aviation Museum, LEGOLAND, Nassau Paradise Island Promotions Board, Yosemite National Park, Outward Bound USA, Special Olympics USA Games Orlando, and others. Jennifer started her career at BBDO Chicago. A graduate of the University of Tennessee, Jennifer also completed the AAAA Institute of Advanced Advertising Studies program, Northwestern University. Click to expand +
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Let’s look at your digital experience. Let’s look at your performance Marketing. Let’s look at your search visibility. And let’s fix it.
Independent hospitality brands do not need more noise. They need effective execution where it counts.
We prioritize the areas that directly impact visibility, conversion, and revenue:
Fix Your Site: Digital Experience Optimization
We design and refine high-conversion websites and booking pathways that reduce friction and increase direct engagement.
Convert To Bookings: Performance Marketing
Paid search, paid social, retargeting, and campaign optimization aligned to your business goals, seasonality, and competitive landscape.
Get eyeballs: SEO & AIO Warfare
We strengthen your SEO and AIO presence where guests are actively searching, ensuring your property is discovered, considered, and chosen. Built for modern search and AI-driven discovery.
Reduce OTA Reliance: Direct Booking Strategy
We reduce reliance on third-party platforms by improving how guests find, evaluate, and book directly with you.
Measurement & Optimization
Clear performance tracking, actionable insights, and ongoing optimization to continuously improve ROI.
The Screenfire Hospitality Group delivers proven performance marketing and brand strategy for independent hospitality properties: lodging, attractions, and destinations.
We set you up with solid, proven strategies, a great brand story, a new digital footprint, and better booking experiences for guests.
Then we implement a reasonable monthly push using only as-needed services and digital marketing on a totally a-la-carte basis.
The Screenfire Hospitality Group offers a rapidly deployed, fully coordinated toolbox for independents. Large chains have whole departments dedicated to guest experience development and marketing. But as an independent, you can easily access our resources to supercharge your performance—with a smart outsourced spend.
We believe that coordination is king. Nothing we do is one-off, un-integrated, or scattershot. Our job is to make sure that new initiatives, hospitality services, entertainment, brand, marketing, and merchandise all work together to create an emotional connection with guests.
You need a brand that stands out. A story that’s different. And you need it now.,
Guests are not looking for cookie-cutter experiences. They want something distinct. Places to stay, dine, explore, and connect.
Independent hospitality brands can win on that difference.
You already know how to create exceptional guest experiences. We help turn that distinctiveness into measurable growth.
We integrate research, brand strategy, storytelling, digital experience, and performance marketing into one cohesive advantage so every decision, message, and channel works together. That includes help with defining the guest journey online and continuing it onsite.
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