How can estate planning lawyers use social media to acquire clients? What is needed to drive inbound using social? Publish short videos answering frequent client questions.
By Erik Garcia, Screenfire Media
For estate planning lawyers who use social media to promote your firm, your future clients aren’t looking for a lawyer on LinkedIn, Facebook, or Instagram. They’re searching for answers to questions that are hard to ask.
How do I talk to my father about his estate? What happens if I die without a will? How do I minimize estate tax liability for my children?
So don’t share another online article on your Facebook page about how to create a will. Stand out and answer any of the questions listed above.
Record a 60-second video answering a question in clear and direct English. Perhaps share a real-world example to give context.
No legalese. No fluff. Just you, an experienced lawyer, sharing helpful insights as a human being.
Upload it. Add a caption that repeats the question. Invite viewers to DM you with their own questions. Create a poll asking for future questions viewers would like answered.
Make this a weekly scheduled event where you post the same day and time. Be consistent, watch that trust grow, and witness the inbound inquiries for your services increase. You will build trust faster than any paid ad campaign.
People do not hire law firms. They hire people they trust to solve their problems.
What is the most common question your clients ask about estate planning?
If you’d like to learn more, read the blog below about how to do social media better for your law firm.
https://screenfiremedia.com/your-social-media-isnt-working-heres-5-ways-to-do-it-better/
