In hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…
Read MoreIn hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…
Read MoreWhy great ad copy wins: emotion over information. How top brands sell identity instead of features. What makes customers feel, act, and buy? By Marc Zasada Managing Director, Screenfire Media…
Read MoreWhat mistakes do tech firms make on B2B ad landing pages? What rules define a good B2B landing page? Should a landing page have more than one CTA? By Erik…
Read MoreSix ways to bring the destination into your hotel marketing. Hotel marketing tips. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Most hotel marketing ignores the destination or…
Read MoreYour hotel website isn’t a brochure; it’s a booking engine. Never forget to optimize for bookings. Create a guest journey that leads to room nights! By Kathleen Kubota, Director of…
Read MoreHow can you tap in the audience that another company has already created? How can you spend less and leverage more in marketing? Make a strategic shift in marketing energy….
Read MoreBy Erik Garcia, Screenfire Media An estate wealth advisory firm we used to work with was heavily invested in email marketing. They sent emails like a machine. Every Wednesday at…
Read MoreIf you’re looking to grow revenue, the solution may be hiding in your hospitality marketing. These five areas are a great place to start. By Kathleen Kubota Director of Integrated…
Read MoreHow can estate planning lawyers use social media to acquire clients? What is needed to drive inbound using social? Publish short videos answering frequent client questions. By Erik Garcia, Screenfire…
Read MoreHow can email marketing help financial services companies? What do you need to do email marketing effectively? Create personalized, automated email sequences. By Erik Garcia, Screenfire Media Financial services companies…
Read More
