Today, we’re diving into an area many estate planning, trust administration, or related practices overlook: Reviews.
The Importance of Trust
Trust is paramount when preserving a client’s legacy. While word-of-mouth recommendation still reigns supreme, even in today’s digital landscape, there are instances when direct referrals don’t exist. That’s when people turn to reviews on platforms like Yelp, Angie, or those unavoidable star ratings on Google.
A single star drop in your Google rating can cost your law firm upwards of 30% in lost clients. Low star rankings can also negatively affect your SEO, making it harder for prospects to find you.
Cultivating Review Platforms
How can you make the most of these review platforms? It’s not as unattainable as it seems.
- Encourage Satisfied Clients: Prompt pleased clients to leave positive reviews. Their testimonials can carry significant weight.
- Actively Respond to Feedback: Engage with reviewers, both positive and negative, and demonstrate your commitment to excellence.
- Provide Exceptional Service: Focus on delivering service that warrants high ratings.
Remember, in an era where trust matters more than ever, managing your online reputation can be a game-changer for your firm. And that’s a trust you can bank on.