Hey there, folks! Chuck here with another informative session of the Estate Planning Law Firm Marketing Minute (#EPLFMM). In today’s episode, we unravel the significant impact online reviews can have on your business, and how to utilize them proficiently through platforms like Google Business Profile.
The UNDERRATED Importance of Google Business Profile
It is no secret that online reviews hold a gargantuan influence over prospective clients. A solitary decline in your star rating on Google reviews can potentially result in a 30% dip in new client acquisitions.
Therefore, it becomes critical to assign a dedicated individual or team to monitor and address both positive and negative reviews assiduously. Encouraging happy clients to share their experiences on platforms like Yelp and Google Business can substantially elevate your firm’s standing and engender a heightened sense of trust.
Maximizing Positive Reviews: Tips and Tricks
Here’s three ways you can get more five stars on your profile:
- Review Interface Widget: Facilitate effortless review submissions through a widget on your site that directs clients straight to your Google Business page.
- Automated Emails: Design automated emails to solicit reviews post a milestone event, forging a bridge between appreciation and actionable feedback.
- Proactive Requests: Don’t hesitate to ask satisfied clients to share their experiences online, fostering a culture of positive feedback.
Caution: Authenticity is Key
As you embark on this journey, it is pivotal to maintain authenticity to steer clear of red flags raised by platforms such as Google and Yelp. Automated emails are good, but avoid mass email campaigns soliciting reviews (and no fabricating reviews!). You’ll get caught and it will hurt your rankings with Google, Yelp, etc.. Ensure compliance with all legal stipulations to preserve the integrity of your online presence.
In a profession grounded in trust, adept handling of online reviews can transmute into a powerful asset. Wield this tool judiciously to build a formidable online reputation grounded in transparency and trust.