How honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities? By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…
Read MoreHow honest should hotels be in their marketing? Does it pay to overpromise on views, pools, and amenities? By Kathleen Kubota Sr. Director of Integrated Marketing, Screenfire Every hotel wants…
Read MoreEvery marketing channel has a job. Great hotel marketing happens when every channel does its job well. Social has a unique and different role to play than other channels, including…
Read MoreFive mobile mistakes that cost hotels direct bookings. How should hotels optimize websites for phones? By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Your hotel website may look great…
Read More5 Ways to Improve Your Hotel’s Visibility on the Google Travel Platform. Understanding how different hotel marketing elements work together on Google Travel. Best use of Google Travel for hotels….
Read MoreWhat Mistakes Do Hotels Make with Old Content? Is There a Hidden Cost to “Set-It-and-Forget-It” Hotel Marketing. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Hotel content marketing…
Read MoreMarketing budgets usually only move when things look urgent. How to focus on the right things with a marketing budget. By Max Porter Digital Marketing Director, Screenfire Media Most marketing…
Read MoreIn hotel marketing, leveraging reviews is essential. Should hotels respond to every review? How hotels can utilize all reviews in their marketing. By Kathleen Kubota Senior Director of Integrated Marketing,…
Read MoreSix ways to bring the destination into your hotel marketing. Hotel marketing tips. By Kathleen Kubota Senior Director of Integrated Marketing, Screenfire Media Most hotel marketing ignores the destination or…
Read MoreYour hotel website isn’t a brochure; it’s a booking engine. Never forget to optimize for bookings. Create a guest journey that leads to room nights! By Kathleen Kubota, Director of…
Read MoreIf you’re looking to grow revenue, the solution may be hiding in your hospitality marketing. These five areas are a great place to start. By Kathleen Kubota Director of Integrated…
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