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The Screenfire Marketing Blog

Hotel basics that work

Back to Basics: Hotel Marketing Fundamentals for 2026

Apr 08, 2026

Your hotel is great, so why isn’t your booking pace? Getting the hotel marketing fundamentals right can make a meaningful difference in demand. By Kathleen Kubota, Director of Screenfire Hospitality…

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Your email list is gold

Your Past Guest Database Is a Gold Mine

Mar 31, 2026

How can hotels and hospitality businesses use their past guest email lists as a marketing channel? And why is this so underutilized? By Kathleen Kubota, Director of Screenfire Hospitality Group…

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