Hey there, folks, Chuck here, and welcome to another Estate Planning Law Firm Marketing Minute. Today, we’re focusing on the heart of estate planning marketing and elder law marketing – building a cohesive brand story and personality.
Previously, we explored your unique value proposition (UVP), a vital aspect of law firm marketing that sets you apart from competitors. Now, let’s delve into the next critical stage: building a brand story.
Crafting Your Law Firm’s Brand Story
Having a powerful brand story and personality is essential in the competitive world of estate planning and elder law marketing. And we’re not talking about some fanciful tale; we mean a message that aligns with your UVP.
Ask yourself key questions to identify your brand identity. Are you the “family team”? Are you compassionate lawyers who understand family issues first hand? Do you provide white glove service to high net worth families?
Creating a cohesive brand identity reflects your firm’s values, expertise, and unique selling points.
Consistency in Your Estate Planning Marketing
Once you’ve defined it, stick with your brand identity. Reinforce it in everything you do, from logo design to color schemes, tone of voice, communication materials like flyers, email messaging, and even receptionist greetings.
Two Golden Rules of Branding in Estate Planning and Elder Law Marketing
- You cannot be all things to all people. Attempting to be everything will lead to failure.
- Randomness is your enemy. Those sporadic ideas may seem clever, but if they don’t fit your brand personality and UVP, they will dilute your message.
That’s it for today’s estate planning law firm marketing minute. If you want to know more about marketing your estate planning or elder law firm, fill out the form on this page to download our marketing mini-guide tailored just for estate planning and elder law firms.