Hey there, folks, Chuck here, and welcome to my new blog series: Estate Planning Law Firm Marketing Minute. Today’s tip comes straight from our Estate Planning Law Firm Marketing Mini-Guide, which you can download right now by filling out the form on this page. Okay, let’s dive in.
Creating Your Story
Marketing in the estate planning law field boils down to three basic phases:
- Creating Your Story
- Amplifying Your Story
- Telling Your Story Everywhere
Today, we’re focusing on the first phase of creating your story – the genesis of your unique brand narrative.
Every law firm has a unique brand story to tell. It’s crucial to determine what that story is for you, and to share it—aggressively, if you will—everywhere you are, and especially where your ideal client might be.
Identifying Your Unique Strength
Each estate planning law firm possesses a unique strength that distinguishes it from competitors. Recognizing those special strengths will help you form a unique value proposition, or UVP. This UVP will resonate with your target audience.
We’re not just talking about generalities like excellent customer service or exceptional expertise. It’s about discovering what makes you distinct—perhaps a rapid service with the most plans drafted in seven business days or specialization in estate planning for blended families.
Reaching Your Target Audience
Millions of Americans are looking to create, modify, or bolster their estate plans every year. Your task is to pinpoint those who will resonate the most with your services and communicate your unique value proposition clearly to them.
Starting with this focus as your marketing strategy’s foundation will make filling your inbox with potential clients that much simpler. We’ll discuss this further in the future posts.
That’s it for today’s Estate Planning Law Firm Marketing Minute. Again, If you’d like to know more about marketing your estate planning or elder law firm and download our free mini-guide, check out the form on this page.
I always appreciate questions about how to better market your law firm, so feel free to email me at [email protected]. Until next time, stay fresh!