Town and Country Resort is one of San Diego’s premier leisure, meetings, and convention destinations, known for its distinctive mid-century modern design and laid-back Southern California vibe. The resort features 675 guest rooms, more than 295,000 square feet of campus-style meeting and event space, and five restaurants and bars.
Screenfire’s Sr. Director of Integrated Marketing, Kathleen Kubota, served as Marketing Director for the property for five years, leading its brand transformation following a $100 million renovation. She oversaw a comprehensive, integrated marketing strategy across paid, earned, owned, and shared channels, supporting brand growth, reputation management, customer engagement, and lead generation. As a member of the executive leadership team, she helped drive a 180% increase in annual revenue over five years.
