The Sovereign Hotel Santa Monica is a beautiful, historic property one block from the ocean and the popular Palisades Park cliffside walk. Born as a luxury hotel in 1929, the Sovereign was eventually converted to apartments, but in recent years it has been making the transition back into a gated hotel.
When Management contacted Screenfire in 2025, most of its bookings came through Airbnb. We were asked to help reposition the property, design a new logo, and build an entirely new, mobile-first website to reflect the feel of the property, create serious SEO and AIO, and boost its direct bookings. We also worked on the property’s Google Business Profile, its online review systems, and helped implement an entirely new booking engine–as well as joining the property at local travel & tourism meetings.
Screenfire is proud to continue as Agency of Record for the Sovereign. Following the launch of the new website, the property experienced a nearly instant 50% increase in bookings, and runs nearly full in 2026.
