Sol Katmandu Park & Resort (SKPR) combines an existing theme park with an adjacent Sol Hotel located one block from the beach in Mallorca, Spain. Merging Katmandu’s small-footprint theme park with a hotel infused with the storied IP, creates a unique and seamless family experience. The park is included for hotel guests, delivering an unmatched booking advantage.
In 2012 in conjunction with Katmandu Group’s Joint Venture with Europe’s leading leisure resort hotelier, Meliá Hotels International, Screenfire Media’s Jen Chap was tapped to position the Katmandu IP for growth and launch the Sol Katmandu Park & Resort brand. She served as EVP Brand Strategy for Katmandu Group, now merged as Falcon’s Beyond Global. Working closely with JV leadership, she helped turn a commodity into an award-winning vacation experience that increased the resort’s value with a unique IP and booking differentiator, significantly driving rate, occupancy, and guest satisfaction. A once struggling property became the darling of Meliá’s portfolio. Falcon’s Beyond Global went public in October, 2023 with a valuation of $1B with plans to expand the Katmandu IP.
Proof of concept: The rebranding and integrated experience aimed at young families resulted in a 2019 daily room rate increase of +48% versus other renovated non-beachfront Sol hotels. And SKPR outperformed Sol beachfront hotels by 21%. SKPR has won multiple international awards.
Continuing Work by Screenfire Media. Our team was later tapped to help develop character IP and brand positioning, as well as press and investor materials with Katmandu Group and Falcon’s Beyond Global.
