Kathleen Kubota, Screenfire’s Sr. Director of Integrated Marketing, served in leadership roles at the San Diego Tourism Authority for more than 12 years, first as Director of Brand Marketing and later as Senior Director of Marketing Services. During her tenure, she helped elevate San Diego’s global visibility as a premier travel destination while supporting hundreds of hospitality businesses throughout the region.
As Director of Brand Marketing, Kathleen led agency partners in executing annual destination marketing campaigns with more than $11 million in advertising investment, strengthening San Diego’s presence in key domestic and international markets. As Senior Director of Marketing Services, she led a $1 million digital transformation of SanDiego.org, integrating membership, finance, and extranet systems to support more than 900 member businesses. She also helped engage more than 24 million annual online users through content, SEO, social media, and CRM initiatives while leading multidisciplinary creative teams across publishing, photography, video, and design. Kathleen further expanded the organization’s international digital presence by launching social media channels in China, Mexico, and Japan.
