Our Sr. Brand Strategist Jennifer Chap led a team that designed and executed a multi-phased brand study to reposition this national treasure and the only WWII battlefield on US soil. The work resulted in a full repositioning and naming to distinguish the museum from all the other aviation museums by celebrating its authentic story that connected the museum with the overall Pearl Harbor Experience. The new brand positioning showcases how “aviation rose out of the ashes to inspire America’s hopes through innovation and determination to fight back.” (In association with StrataVerve, J. Chap, Co-Founder.)
