Hello! is a leading national Destination Management Company that creates and executes dynamic events for brands and meeting planners across the country. Sr. Brand Strategist Jennifer Chap designed a study that leveraged internal stakeholder insights from leadership and 200+ employees to reveal key areas of opportunity for brand differentiation. The work informed development of a brand refresh from the inside out, driven from the strength of the company culture, values, approach, and its most important assets—its team.
