Screenfire Sr. Brand Strategist Jen Chap led a team that conducted brand positioning studies for the luxury resort, water park, & casino, at this then-new destination in Nassau, Bahamas. The work helped to size the market and crystallize key drivers of potential visitors to the destination and to the water park prior to the launch of each element. (In association with StrataVerve, J. Chap, Co-Founder.)
